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World Of Brands: CRISTALLO

CRISTALLO

The CRISTALLO, famous for panettone sweet and sophisticated, for more than five decades of life fills paulistanos delights of mouthwatering as petit-fours, vol-au-vents, pies, dreams and mini pumps, whose mass always soft and the fillings light are always fresh in sophisticated storefronts as a temptation almost impossible to resist.
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The story It all started in 1949 when Armando Poppa, a young and courageous Italian landed yourself at the port of Santos. In the bag, bringing the experience and the secrets of the production of legitimate panettone type milano, specialty emerged more than two hundred years ago in northern Italy and, until then, was unprecedented in Brazil. While other ragazzi playing in the streets, the piccolo Armando, with only 11 years old, has worked as pasticciere and learned the secrets of cooking with a master Torino. As an adult and far from his birthplace, the heart of immigrant Armando carried a dream would soon come true: to make the first Panettone Milanese on Brazilian soil. With a boyish enthusiasm, the pioneering master of Italian cuisine would do more. Along with the legitimate panettone, introduced several European recipes of cakes and pastries handmade, many of his own creation, delights that would soon conquer the city of São Paulo.
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The Italian opened the first in 1953, the exquisite and elegant CRISTALLO Confectionery, located on Marconi Street - then the prime center of São Paulo - from there offering their unique Milanese panettone, a success that soon won the São Paulo and epoch. The first confectionery also innovated adorning their windows with wonderful craft true works of art called White had the most delicious pastries, petit fours, ice cream, chocolates and big news on commemorative dates such as Easter, Christmas, Mother's Day and Valentine's Day.
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In December, the long lines of customers have become common, people were coming from different parts of the city that were hours to buy the well-known warm panettone. In a few years the success solidified, what prompted the opening of a branch at Rua Dom José de Barros, near Mother and frequented Cine Olido. That address the CRISTALLO launched fashion: the disputed afternoon tea at the chic center of São Paulo. Set up shop, the trendy and famous Tea Room Cristallo has become a modern and glamorous meeting point of the company, and the starting point for many friendships, dating and even weddings.
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Later, in the 70s, the place would be remarkable for the history of the company. Under the supervision of Mrs. Liliana Poppa, wife of His Armando, was inaugurated GranLunch Restaurant Executive. Among the novelties of the house were the recipes of Florence, which enriched the taste of big bankers, traders, manufacturers, in addition to artists, politicians and intellectuals. At the end of this decade, the company is now run by the founder's sons, Joseph and Giovanna Poppa.
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Adopting a new dynamic to ensure its expansion, the company closed stores now old center of São Paulo in 1977 and moved its headquarters to Rua Oscar Freire - with the goal of being a pilot plant of a bold, but well planned project changes. The inauguration of this store was an important milestone in the history of CRISTALLO. At first the place was surrounded by shops like bakeries, butchers and later became sophisticated area it is today. Ten years ago, the CRISTALLO decided to put tables on the sidewalk, a fact which attracted more consumers to experience the sugary delights Store. From the 80s, the company began an unprecedented franchise system with the opening of its first franchised the store Gallery 2001 in full swing of Avenida Paulista.
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Built in 1987 in the neighborhood of Lemon in São Paulo, a new Production Center, with about 1, 500 sqm and housing modern facilities. Ali, the CRISTALLO uses the best technology to keep producing revenue handcrafted to the highest standard, without the use of preservatives and without losing its main feature, the maximum fidelity to quality above all. In the following years other units were opened in the city, located in prime, holding in their environments with the same care that produces CRISTALLO their delicious recipes. In the last CRISTALLO launched in its stores a new concept in eating sweets and treats, innovating in the contemporary environment of their stores, personalized service and the expansion of the menu items with the introduction of delicious coffee (prepared with award-winning blend of brand) and hot beverages, and light sandwiches, and salads.
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In 2009, residents of the Marvelous City won another option for dining and leisure with a store opening CRISTALLO, the first unit of the network outside the state of São Paulo. Later this year opened a unit in the city of Brasilia. Recently the network has expanded its menu, going to offer in the winter months tasty soups and creamy flavors of tomatoes and squash, prepared with a special spice and hints of basil and parsley.
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The specialties
Among the specialties of CRISTALLO, the main star is the delicious Milanese panettone type. The delight is sold throughout the year, and Christmas is available in special sizes and new packaging. Always freshly baked daily are manufactured in a completely handmade. Since the fermentation process to final packaging, each batch takes around 48 hours to complete. It is made ​​without artificial preservatives or vegetable fats, their preparation is based exclusively on natural fermentation process, with the purest ingredients: wheat flour special aromas and essences natural, free-range eggs, candied fruit and raisins origin imported from Turkey .
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Among other traditional delicacies are produced by the CRISTALLO Chocolattone (perfect marriage of mass panettone CRISTALLO with wonderful chocolate frosting and icing sugar especially), Damascone (soft dough the traditional panettone brand, generously stuffed with apricot pieces and pizzazz with icing sugar), Gallup (mass of panettone with crunchy topping of hazelnuts and almonds exclusive), Buongiorno (mini pie dough slightly crunchy thin jelly extract natural chocolate, apricot, passion fruit, lemon, guava or strawberry), Panforte (icon of the Italian city of Siena in CRISTALLO version, is a tablet made ​​with chocolate, candied fruit and cereals such as flakes, walnuts, chestnuts, honey and a pinch of black pepper), Strudel (delicate sweet Hungarian pastry, stuffed of chopped apples, jelly fruit and cashews), vol-au-vents (puff pastry with vanilla cream), braid (very light and tasty pasta covered with pure jelly, generous pieces of candied fruit and icing sugar), petit fours (made with dough lightly crispy or soft are excellent for all occasions) and bombs (produced with very light éclair dough, filled with cream, chocolate, Bailey's, Zabaione, hazelnuts and whipped cream).
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The mascot The CRISTALLO always been the preferred baker among adults. In 2009, trying to attract a young audience, the brand launched a fun mascot for the Easter period. The intention was to keep this preference also among children. After all, many people have grown up savoring the sugary delights of the brand experience, passing from father to son. The character, a friendly rabbit, is a tribute to the CRISTALLO its current and future consumers. To develop a mascot that will represent the brand permanently in CRISTALLO hired illustrator Attilio Claudio de Oliveira. The rabbit was chosen as a symbol consecrated, that stirs a child's imagination. The bug also conveys friendliness, warmth and good humor, in addition to connecting with chocolate, one of the highlights of the brand.
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Corporate data ● Origin: Brazil
● Established: 1953
● Founder: Armando Poppa
● World Headquarters: São Paulo, Brazil ● Owner of the brand: Cristallo Industry and Trade Ltd. ● Capital Open: No ● President: Joseph and Giovanna Poppa ● Revenue: Not disclosed
● Income: Undisclosed
● Stores: 22
● Global presence: No (present only in Brazil)
● Employees: 220
● Segment: confectioners ● Main products: cakes, pastries, savory panettone and chocolates ● Icons: The Panettone
● Slogan: La dolce vita è Thu. ● Website:

Source: mundodasmarcas.blogspot.com

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Fillings

2002-06-05 08:56:42 by sdg

Well remember this is a trial run, and i'm doing this test cake 3 months before her actual wedding, so if i screw up, she has time to order a professional cake. so, not so bad for her, but boy will i feel bad if my cake is crap!!
i'm still looking at fillings-- maybe apricot lekvar for the white cake, and vanilla butter cream for the vanilla pound cake, and raspberry puree for the sour cream chocolate cake. the lemon buttermilk cake can also stand on its own, with lemon buttercream, don't you think? the big question is the white chocolate cake- what filling and/or icing? having ne

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